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  • Zdjęcie autoraMichał Samojlik

A glimpse into tomorrow's journalism landscape




The next 5 to10 years promise a profound transformation in the work of journalists and newsrooms, driven by emerging technologies poised to reshape how news is researched, written, presented, and distributed. What are the key innovations on the horizon?


Artificial intelligence tools are set to revolutionise journalism by rapidly parsing large datasets, analysing text and audiovisual content, fact-checking, and generating initial drafts of basic news stories. This technological leap is poised to significantly enhance reporting efficiency and accuracy, with media studios actively developing custom AI solutions in-house.


Augmented reality (AR) and Virtual Reality (VR) will empower journalists to elevate their stories with interactive data visualisations, 3D infographics, digital maps/scenarios, and embedded social media content. The potential extends to special AR/VR visors potentially altering on-scene reporting dynamics.


Wearable cameras and sensors are poised to revolutionise real-time news gathering, while blockchain and verification tools will play a crucial role in authenticating content provenance and combatting misinformation.

AR and VR will change news reporting


Virtual reality will find a home in newsrooms, offering immersive experiences that place audiences directly into reported stories and scenarios through VR headsets. This promises a new era of vivid, first-person understanding of news events.


Knowledge-management systems leveraging big data will empower journalists to swiftly retrieve key facts, connections, and sources to inform their reporting. This will foster the growth of institutional knowledge within newsrooms.


Integrating social media engagement, community building, and reader feedback will deepen, becoming integral to the news production cycle from ideation to distribution.


Secure encrypted communications, digital workflows, and cloud-based newsroom software will facilitate remote/mobile journalism and enhance collaboration.

Publishers will increasingly rely on analytics and reader metrics to refine headlines, stories, and target content. News formats will evolve towards greater interactivity and personalisation.


Journalists of the future will need to adeptly navigate a range of emerging technologies, from voice interfaces to understanding evolving audience behaviours and interests. The cultivation of curiosity and an innovative spirit with technology will be crucial skills.


While gadgets will undoubtedly assist in reporting, the enduring importance of ethics and storytelling skills will remain central to journalism.






Jowita Michalska is a founder and CEO of Digital University and the Polish ambassador of Singularity Group, the most important educational organisation in Silicon Valley. She has over 20 years of business experience, having worked in key positions at Polkomtel, PGE and Deloitte, among others.


For her educational activities, Jowita has received many awards and honours, including Digital Shapers, for her significant contribution to the development of digital economy in Poland. In 2021, Forbes Women recognized her as one of the 100 most outstanding women in business, and the European Commission named her a Digital EU Ambassador.

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